Notes
Notes on creative work that works.
Essays on powerful creative, AI's real role in the work, and how to present ideas so clients love them — from thirty-five years in the field.
AI & Creativity
AI is a power tool. It is not a point of view.
AI can now produce a passable logo, ad, or website in minutes. What it cannot produce is the reason one direction is right for this client and wrong for every other.
August 26, 2026 · 4 min read
Client Skills
How to present creative so clients say yes
Great work dies in bad presentations every week. The difference between approval and endless revision rounds is rarely the design — it is how the room is run.
August 20, 2026 · 5 min read
The Future
What the marketing team looks like three years from now
The production layer of marketing is collapsing into software. What remains — and grows more valuable — is judgment, taste, and the ability to direct machines without being directed by them.
August 13, 2026 · 4 min read
Craft
What actually makes creative powerful
Beautiful work is common. Powerful work — the kind that changes what people believe and do — shares three qualities that have nothing to do with style.
August 6, 2026 · 4 min read
Strategy
The brief is the work
Most creative failures are brief failures wearing a costume. The hour spent sharpening the problem saves the weeks spent solving the wrong one.
July 30, 2026 · 3 min read
Branding
Why every brand suddenly looks the same
Sans-serif logos, soft gradients, friendly illustrations. Brands have never looked more polished or more interchangeable. Here is how the sameness happened, and how to escape it.
July 23, 2026 · 4 min read
AI & Creativity
Taste is the last moat
When anyone can generate anything, the ability to tell good from almost-good becomes the entire job. Taste is not a mystery — it is trained, and it can be trained deliberately.
July 16, 2026 · 3 min read
You might not need me today. But wouldn’t it be nice to already know me when you do?
Let’s get acquainted. Tell me a little about your work and the clients you serve, and I’ll tell you a little about how I work. No pitch. Just a conversation.