Free Guide · 14 pages · PDF
How AI Is Choosing Your Competitors Over You.
Inside ChatGPT, Perplexity, and Google’s AI overviews, certain firms get named over and over. Most of the time it isn’t the biggest, the oldest, or the best. It’s the one whose authority signals the model can actually parse. This guide explains why — and gives you the playbook to flip it.
- Why AI tools recommend the firms they recommend (the real mechanics)
- The 7 authority signals that move the needle most
- What to publish — and where — so models cite you, not just rank you
- How to track your share of AI mentions over time
- A 30-day starter plan you can hand to your team on Monday
The Authority Series · 01
How AI Is Choosing Your Competitors Over You.
Gia Watkins
GiaWatkins.com
Inside the guide
The mechanics
How large language models actually decide which firms to name in an answer — in plain English.
The signals
The 7 authority and entity signals that disproportionately influence whether you get cited.
The playbook
A practical 30-day plan: what to publish, where to be cited, and how to measure progress.