Service
Authority Building for Professionals.
When your name is the credential, your presence has to prove it.
Attorneys, advisors, consultants, doctors, and senior professionals whose business is built on personal authority and reputation.
The problem
You're already excellent. The problem is that your online presence doesn't say so — loudly, clearly, and consistently — across the places your prospects look. They almost decide to hire you, then Google you, and the search results don't close the deal.
What you get
Outcomes worth paying for.
- A presence that supports the 'almost-decision' your prospects already made
- Search results that confirm — not contradict — your reputation
- Speaking, press, and citation signals that compound over time
- Referrals that actually convert because your online proof matches the warm intro
What’s included
Concrete deliverables.
- Personal authority audit across search, social, and AI tools
- Bio, profile, and positioning rewrite
- Press, podcast, and citation strategy
- Ongoing publishing rhythm that builds compounding authority
How we deliver this
Built for your site — custom or WordPress.
Every deliverable below is real, buildable work — not a branding exercise that sits in a deck. We can execute it on the site I build for you, or on your existing WordPress site. The outputs are the same; the stack is what changes.
Personal authority audit across search, social, and AI tools
We search your name and firm across Google, Bing, LinkedIn, Perplexity, ChatGPT, and other AI tools to see what a prospect finds in the 'almost-decision' moment. You get a scored report showing what confirms your reputation, what contradicts it, and what's missing. On a custom build, this becomes the foundation of the authority architecture. On WordPress, it becomes a prioritized repair list we implement on the existing site.
Bio, profile, and positioning rewrite
We rewrite your bio, About page, LinkedIn summary, and service descriptions so they all tell the same credible story — and so AI tools can extract it cleanly. On a custom build, this copy is built into the site structure, schema, and page hierarchy. On WordPress, we rewrite the existing pages and profiles and align headings, meta descriptions, and structured data so the site supports the new positioning.
Press, podcast, and citation strategy
We identify the speaking, press, podcast, and citation opportunities that build third-party proof in your field. This includes pitch angles, target outlets, byline topics, and a plan to turn one appearance into multiple authority signals. Platform-agnostic — the strategy works whether your site is custom or WordPress, though a custom build makes it easier to feature and link those signals cleanly.
Ongoing publishing rhythm that builds compounding authority
We design a sustainable content rhythm — articles, Q&A, case studies, and authority updates — that proves your expertise over time. On a custom build, this is built into the content system with clean taxonomy and structured data. On WordPress, we use your existing post system with editorial workflows, categories, tags, and SEO plugin optimization.
A custom build gives us cleaner markup, faster pages, and tighter control over the authority narrative and structured data. WordPress has more moving parts, but if you already have content and SEO equity there, we build authority in place rather than starting over. The right choice depends on where you are now — not on a one-size-fits-all stack.
Investment
Setup from $3,000 · Retainer from $1,500/mo
Most engagements start with the $750 Online Presence Audit, then move into setup and a monthly retainer once we know what we’re building.
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