Service
Website Lead Repair.
Your site gets traffic. The phone doesn't ring. We fix that.
Firms with respectable traffic — and a pipeline that doesn't reflect it. Usually a messaging, trust, or friction problem, not a traffic problem.
The problem
Most websites lose the deal in the first six seconds. Visitors can't tell who you are, who you're for, or why you. They leave — and you blame SEO. The repair is rarely a redesign. It's a re-architecture of the proof.
What you get
Outcomes worth paying for.
- Visitors immediately know who you are and who you serve
- Trust signals do the heavy lifting before any sales conversation
- Forms, calls, and qualified inquiries actually go up
- Sales cycles shorten because buyers arrive pre-sold
What’s included
Concrete deliverables.
- Conversion teardown of your current site
- Messaging rewrite — homepage, services, about, contact
- Trust-signal architecture: credentials, proof, results, faces
- Friction removal: forms, calls-to-action, mobile, page speed
How we deliver this
Built for your site — custom or WordPress.
Every deliverable below is real, buildable work — not a vague recommendation. We can execute it on the site I build for you, or on your existing WordPress site. The outputs are the same; the stack is what changes.
Conversion teardown of your current site
We audit the live site against a conversion framework: messaging clarity, trust signals, friction points, mobile experience, and page speed. You get a prioritized list of what's leaking leads and why. On a custom build, this becomes the rebuild blueprint. On WordPress, it becomes the repair roadmap we implement without starting over.
Messaging rewrite — homepage, services, about, contact
We rewrite the pages that matter most so visitors immediately know who you are, who you serve, and why you. On a custom build, the new copy is built directly into the page templates. On WordPress, we rewrite the page content in the editor and adjust headings, meta descriptions, and calls-to-action so the existing theme carries the new message.
Trust-signal architecture: credentials, proof, results, faces
Buyers need to see credentials, outcomes, and real people before they trust you. We design the proof section — client results, credentials, photos, video, and third-party validation — and place it where it actually supports the sale. Custom builds get this as a clean, repeatable component system. WordPress sites get it through theme blocks, custom sections, or plugin modules that match the new messaging.
Friction removal: forms, calls-to-action, mobile, page speed
We remove the points where visitors stall or leave — form length, unclear CTAs, slow loads, and mobile layout issues. On a custom build, this is handled in the component and performance layer. On WordPress, we use caching, image compression, form optimization, and theme adjustments to strip friction without breaking the site.
A custom build gives us faster pages, cleaner code, and full control over every conversion element. WordPress has more moving parts, but if you already have traffic, content, and SEO equity there, we repair in place rather than rebuilding. The right choice depends on where you are now — not on a one-size-fits-all stack.
Investment
Project from $3,000 – $7,500
Most engagements start with the $750 Online Presence Audit, then move into setup and a monthly retainer once we know what we’re building.
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