Gia Watkins headshotGia Watkins

Service

Outsourced Marketing Department.
A senior marketing brain on retainer — without the salary, the politics, or the hire.

Small and mid-sized firms that need real marketing leadership but aren't ready (or willing) to hire a full-time CMO.

The problem

You don't need another freelancer running campaigns in a vacuum. You need someone who owns the strategy, makes the call, and stays in the seat month after month — so the marketing actually compounds instead of restarting every quarter.

What you get

Outcomes worth paying for.

  • A clear, written marketing plan you can actually point to
  • One senior point of contact — not a rotating account team
  • Consistent execution: site, content, email, AI visibility, authority
  • Monthly reporting tied to pipeline, not vanity metrics

What’s included

Concrete deliverables.

  • Quarterly strategy and roadmap
  • Monthly execution across the channels that matter for your firm
  • Vendor management — designers, developers, ad buyers if needed
  • Monthly leadership review tied to revenue outcomes

Investment

Retainer from $1,500 – $3,500/mo

Most engagements start with the $750 Online Presence Audit, then move into setup and a monthly retainer once we know what we’re building.