Q&A
Answers to the questions you’re already asking.
If your question isn’t here, just ask — I answer every email personally.
Fit
Who do you work best with?
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Established firms — typically $1M to $25M in revenue — that already deliver excellent work but aren’t being chosen as often as they should be. Professional services, B2B firms, and owner-led businesses are the sweet spot.
Who is this not for?
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Brand-new startups looking to validate an idea, or businesses that need cheap one-off logos and websites. There are great providers for that — I just stopped doing it.
Do you work with companies outside the US?
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Yes, as long as your buyers speak English. Most of the work is async with scheduled working sessions.
Engagement
Do I have to start with the audit?
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Almost always, yes. The Online Presence Audit ($750–$1,500) is the easy first yes — and it gives both of us the shared map we need for anything that comes after. If it’s clear we’re a fit, we can sometimes skip ahead.
How long is the typical engagement?
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Setup projects run 6–10 weeks. Monthly retainers are open-ended; my longest active client has been with me for over 20 years.
Will I work with you, or someone on your team?
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You work with me. There is no junior account team to hand you off to. Specialists get pulled in as needed (developers, ad buyers, designers), but I own the strategy and the relationship.
AI Visibility
Is AI search really replacing Google?
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Not replacing — joining. A growing share of buyers ask ChatGPT, Perplexity, or Google’s AI for recommendations before they ever search the open web. If you’re not in those answers, you’re invisible to that part of the funnel.
How do you actually get me named in AI tools?
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A combination of structured authority signals, citation-worthy content, entity clarity, and presence on the sources AI models trust. It’s a craft — not a hack.
How long until it works?
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AI visibility usually shifts in weeks for niche queries and a few quarters for broader categories — assuming we’re also fixing the fundamentals.
Pricing
How much does this cost?
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Online Presence Audits run $750–$1,500. Setup projects are $3,000–$7,500. Monthly retainers are $1,500–$3,500/month. Full breakdown on the pricing page.
Do you offer payment plans?
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For setup projects over $5,000, yes — typically split across the engagement.