Gia Watkins headshotGia Watkins

The Process

Audit. Set up. Compound. In that order.

No mystery, no jargon. Here’s exactly how an engagement runs and what you get at every step.

01

Discovery & Audit

Week 1 – 2

We start with the Online Presence Audit — a full review of your current presence: website, search results, AI mentions, trust signals, local SEO, messaging, and the conversion path. You walk away with a written growth roadmap whether or not we keep working together.

  • Online Presence Audit report
  • Competitor & AI mention review
  • Prioritized growth roadmap

02

Strategy & Positioning

Week 2 – 4

We sharpen who you serve, what you stand for, and the proof that backs it up. The output is a one-page strategic foundation everything else gets built on — no fluff, no 80-slide deck no one reads.

  • Positioning brief
  • Messaging framework
  • Authority asset inventory

03

Setup Project

Week 4 – 10

We fix the foundations: website, messaging, trust signals, local SEO, and AI readiness. This is where most firms stop blending in — your presence finally looks like the caliber of work you do.

  • Website rebuild or repair
  • Trust-signal architecture
  • Local SEO + AI readiness
  • Profile, bio, and citation cleanup

04

Compound (Monthly Retainer)

Ongoing

Authority compounds when someone keeps showing up. As your outsourced marketing department I run the monthly work — content, AI visibility, authority-building, reporting tied to pipeline — so the system gets stronger every month instead of starting over.

  • Monthly execution across the channels that matter
  • Quarterly strategy reviews
  • Reporting tied to pipeline, not vanity metrics
  • One senior point of contact, not an account team